Architecting FinTech products that scale.
I turn complex regulatory guidelines, multi-party financial rails, and fragmented operations into seamless, high-trust wealth experiences.
Aswin V
Product Manager • FinTech
India 🇮🇳 • FundsApp
7+ Rails
FinTech APIs Integrated
BSE Star MF, CAMS, KFintech, Decentro, Digio, MF Central & Value Research.
100%
Digital KYC Automation
Aadhaar, PAN verification, penny-drop bank checks, nominee & risk profiling.
B2B2C
Tri-Party Ecosystem
Unified investor apps (iOS/Android), MFD distributor portals, and Ops back-office.
0 → 1
End-to-End Execution
From PRD drafting, regulatory sign-offs, and API architecture to release and UAT.
Infrastructure & Integrations
Directly connected with India's leading wealth, KYC, and exchange rails
BSE Star MF
Order Routing & Settlement
CAMS
RTA & Investor Master
KFintech
RTA & Transaction Feeds
MF Central
Unified Portfolio Sync
Decentro
Virtual Accounts & Mandates
Digio
Aadhaar eKYC & eSign
Value Research
Fund Analytics & NAV
AMFI
Industry Benchmark Data
Disclaimer: All product names, logos, brands, trademarks, and registered trademarks mentioned (such as BSE Star MF, CAMS, KFintech, MF Central, Decentro, Digio, Value Research, and AMFI) are the property of their respective owners. Their mention is strictly for descriptive purposes to reflect professional technical integrations, API experience, and product architecture, and does not imply endorsement, affiliation, or sponsorship.
Shipped Systems & Products
Production Case Studies
Inspect technical architectures, PRD priorities, compliance workflows, and quantifiable impact across my recent product builds.
FundsApp
Company Project2025Building a compliance-first mutual fund platform for modern investors.
The Core Challenge
Building a mutual fund platform involves balancing regulatory compliance, multiple third-party integrations and a seamless user experience. The challenge was to simplify investing while ensuring every journey remained compliant and operationally scalable.
Product Responsibilities
- Defined product vision and roadmap
- Created PRDs and user journeys
- Prioritised product roadmap
- Collaborated with engineering and design
- Managed API integrations
- Worked with compliance and operations
- Led UAT and release planning
Execution Specifications
MF Compare
Personal Project2025Empowering investors with side-by-side mutual fund analytics and portfolio overlap insights.
The Core Challenge
Evaluating mutual funds is often overwhelming due to fragmented data across multiple AMCs, dense quantitative metrics, and unclear risk-return trade-offs. The challenge was to design a clean, intuitive comparison experience that enables investors and advisors to compare fund performance, expense ratios, portfolio overlap, and risk ratios without cognitive overload.
Product Responsibilities
- Conducted user research with investors and distributors
- Defined comparison framework and feature prioritization
- Created PRDs, user flows, and wireframes
- Collaborated with data and engineering teams on metric calculations
- Designed portfolio overlap and risk-return comparison modules
- Led usability testing and iterative product refinements
Execution Specifications
Net Worth Tracker
Personal Project2025A unified personal finance dashboard bringing assets, liabilities, and portfolio analytics into a single view.
The Core Challenge
Most investors track their wealth across fragmented apps — bank accounts, mutual fund portals, stock brokers, crypto wallets, and EPF/PPF portals. This causes a lack of holistic visibility into overall asset allocation, debt exposure, and real net worth trajectory. The goal was to design an intuitive, unified dashboard that automatically aggregates and visualizes all assets and liabilities with zero clutter.
Product Responsibilities
- Conducted user interviews to identify personal finance tracking friction points
- Designed dashboard information architecture and visual hierarchy
- Defined asset allocation models and net worth calculation formulas
- Built interactive charts for net worth growth, debt payoff, and liquidity ratios
- Iterated based on user feedback to streamline manual and automated tracking
Execution Specifications
Retro Marketplace
Personal Project2025A curated collector marketplace focused on trust, verified discovery, and seamless transactions.
The Core Challenge
Niche collector marketplaces often suffer from counterfeit items, opaque pricing, and fragmented buyer-seller communication. The challenge was to design a trust-first platform architecture with item authenticity verification, transparent price discovery, and frictionless checkout.
Product Responsibilities
- Defined product vision, marketplace mechanics, and seller verification flows
- Designed end-to-end buyer and seller journeys from discovery to fulfillment
- Formulated escrow-backed payment and fraud prevention strategies
- Led user research across collector communities to validate core feature needs
Execution Specifications
PM Operating Model
How I Build Products
A battle-tested framework for managing the friction between regulatory compliance, engineering feasibility, and seamless user experience.
Discovery & Regulatory Scoping
Map user friction against regulatory guardrails (SEBI, AMFI, RBI guidelines). Understand business objectives, unit economics, and operational constraints before writing a single spec.
Core Output:
- Market & User Research
- Regulatory Risk Assessment
- High-Level Product Goals
PRDs & Technical Architecture
Translate ambiguous business logic into exhaustive PRDs, user journeys, and API contract expectations. Define data models, third-party vendor fallbacks, and edge-case exceptions.
Core Output:
- Detailed PRDs & User Flows
- API Mappings & Event Schemas
- Wireframe Architecture
Cross-Functional Execution
Partner daily with engineering, QA, design, compliance, and back-office operations. Keep sprints unblocked, prioritize scope ruthlessly, and maintain relentless quality control.
Core Output:
- Sprint Prioritization & UAT
- Compliance & Legal Alignment
- Ops Runbooks & Back-office Tools
Launch, Telemetry & Iteration
Release with structured monitoring. Measure conversion funnels, onboarding drop-offs, and operational ticket volume. Iterate based on empirical metrics and customer feedback.
Core Output:
- Funnel Analytics & Telemetry
- Ops Escalation Dashboards
- Iterative Post-Launch Roadmap
Career Trajectory
The Path to Product Leadership
My career wasn't a linear textbook path. Every phase built a specific dimension of my product thinking:
Product Management
End-to-end FinTech product strategy, API integrations, and scalable wealth management journeys.
Customer Experience & Operations
Operational scaling, exception handling, compliance audits, and customer support workflows.
Business Analysis & Solution Consulting
Translating ambiguous client needs into functional PRDs, system architectures, and engineering user stories.
Business Development
Customer problem discovery, commercial negotiations, and business value propositions.
Guiding Philosophy
Product Principles
Core mental models that shape how I prioritize and design digital software:
Solve real problems
Features should exist because users genuinely struggle without them, not because competitors built them or they sound impressive in a deck.
Keep things simple
Simplicity builds trust in FinTech. Reducing fields, automating verification, and removing friction creates confidence.
Decisions should be measurable
Every product choice needs a clear thesis and instrumentation to prove whether it generated measurable value.
Think long term
Design architectures and data models that evolve gracefully as regulatory mandates change and transaction volumes grow.
Daily PM Toolchain
Dispatches & Thinking
Product & FinTech Insights
Short thoughts, regulatory takeaways, and practical lessons from the trenches of building wealth products.
Why "Track Investments" is harder than "Buy Investments"
Building investment products has taught me that the hardest part isn't always the transaction. It's earning trust after it.
FD vs Mutual Funds: Which One Builds Long-Term Wealth?
Advantage of MF
PRD and compliance
PRD and compliance